On my way to the cleaners, I passed a guy on the side of the road “acting a fool” dancing and gyrating around, drawing attention to himself from the travelers that passed along. They actually have a name for the “guys and gals” that do this, but I can’t think of it right now. Their position or goal is to draw attention to the ones that pass by in hopes to draw business for the place of business that they work for. In this case, it was for Little Caesar. If you have a Liberty Tax Service in your area, you’ve probably seen them dressed up in a statue of liberty costume, standing on the side of the road as well, doing the same thing.
Anyhoo, I remember thinking to myself, ‘this guy looks really silly’. However, he’s doing a job that he is being paid to do and no matter how embarrassing or silly it looks, he’s getting the job done. He’s marketing, promoting, and advertising.
So I ask myself, “Clarissa, what are you willing to do to promote yourself, your ministry, and your book? Better yet, what are you willing to do to promote your God?” Then I asked myself, “Are you ashamed of who you are and what you stand for? Are you afraid of what others might say when they see you promoting your brand or your God? Because the bottom line is, being a “lighthouse” everything that I do should somehow reflect the God that I serve, right?
So I learned a lesson from the Little Caesar guy, both in the natural and spiritual. In order to get the business you want, you can’t be afraid or ashamed to market yourself, your brand, your business, your ministry, or whatever. Someone is interested in knowing what you have to offer, what you have to say, or even know the God that you serve? Somebody is going to stop by and patronage your business.
Now, at the end of the day, the little guy will not convince everybody to come to Little Caesar but he will get somebody’s attention. Somebody is going to stop by and patronage the business. In the natural- Don’t be afraid or ashamed to get out there and promote yourself. This is your dollar on the line. Others will share the word, but no one will do it like you can, especially when you are the one that will reap the benefits from it.
In the spiritual- Don’t be afraid to be different for the sake of Christ, for we are a peculiar (strange, odd, uncommon, unusual) people. You will draw the attention of many when you walk right before the Lord. And when the people approach you wanting to know why you are the way you are, be ready to give them a praise report and direct them to Christ! "But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people; that ye should show forth the praises of Him who hath called you out of darkness into His marvelous light." 1 Peter 2:9 KJV